In 1986 the legendary rock band Def Leppard was finishing up recording their soon to be released Hysteria album. (One of my favorite albums of all time).
Their producer on the album was Robert “Mutt” Lange. He had helped the band write and produce 11 songs for the new album but he was restless. Lange knew something wasn’t quite right.
He knew something was missing. The album wasn’t complete….not yet.
I’ve been hard at work creating my new LEGEND platform, which includes a program that will be the most complete business building program for contractors on the planet.
- Sales and Marketing
It’s got it all, but I was having a Mutt Lange moment. As diverse a program as I had created, I knew something was missing. I just didn’t know what.
I looked time and time again at the offerings in my program but I couldn’t find what I was missing, but I knew it wasn’t complete.
Enter the brain dump…
A brain dump is a process I use in which I just write out everything that comes to mind. It doesn’t matter if it seems useless, stupid, smart, or worthwhile, it gets written down. (I use a big whiteboard in my office for my brain dumps).
A brain dump is designed to get everything out of your brain so new ideas have an opportunity to enter our thoughts.
I wrote and wrote for over an hour. Everything came out (most of the ideas were bad) but finally, low and behold, I discovered the hole in my program…
No, I’m not going to tell you what it was right now, but I will soon enough!
I will, however, fill you in on what happened with Def Leppard, Mutt Lange, and the Hysteria album.
As Lange walked through the studio ond day he heard Def Leppard lead singer Joe Elliot playing a certain guitar riff. He approached Elliot and asked what it was.
“Nothing. Just something I was kicking around,” answered Elliot.
“Well,” said Lange “that is one of the best guitar riffs I’ve heard in years. We need to write a song around it”
Lange knew this song would complete the album.
One week later the massive hit song Pour Some Sugar On Me was written and recorded. When that song was later released as a single it helped sell 600,000 albums in ONE WEEK. The album has sold 25,000,000 copies overall.
Where is the hole in your company? Do you know your problems or a hole in your business but you can’t figure out what it is?
Try a brain dump. Figure out what you are missing. Put in the work and the solution might become apparent.
Or you can get with me and we can solve it together.