What a Pet Store Can Teach You About Marketing I received a catalog in the mail the other day from a pet store. Now, I have one pet….a Congo African Grey Parrot named Max (or Maxwell Smart as I like to call him). He is 17 years old. Leave it to me to pick a pet that...
Why 2, 3, and 4 Star Reviews Are a Goldmine You ever notice how proud people are of their 5 star reviews? “We have tons of 5-star reviews! We are the best! Purchase our products and services!” they tell us over and over again. 5-star reviews are cool, I like them too,...
Brain Dumping and Def Leppard In 1986 the legendary rock band Def Leppard was finishing up recording their soon to be released Hysteria album. (One of my favorite albums of all time). Their producer on the album was Robert “Mutt” Lange. He had helped the...
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